Lead with the demo
Move the product introduction higher on the page so visitors can understand it sooner.
Landing page UX
A clearer path
to care.
A landing page redesign for I Can Be Well, bringing its demo and core health resources into a clearer sequence.
Context
The original page presented several calls to action without a clear priority. The product demo, symptom checker, and doctor directory were harder to discover than they needed to be.
Approach
Sequence the tools
Group the demo, symptom checker, doctor search, and app installation into a clearer journey.
Remove noise
Take out a repeated logo and add a clear path for questions and feedback.
Takeaway
The redesign concentrated on hierarchy, content flow, and less visual clutter. The public write-up does not report a measured conversion result.
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